A founder-inspired, disruptive brand designed to make noise and stand out in a crowded market.

Positioned to highlight TAPE as the hero brand, with The Tape Agency and The Tape Dispenser as secondary extensions, the system is versatile, flexible, and unapologetically bold. Every touchpoint is crafted to appeal to both brands and content creators who thrive on originality and personality.

This isn’t subtle. It’s memorable. It’s SO TAPE.

The visual identity leans into holographic chrome and bold, playful typography to create a brand that truly turns heads. The system is designed with versatility in mind. TAPE takes centre stage as the hero brand, while The Tape Agency and The Tape Dispenser extend the universe with personality and flair. Quirky, fun, and unapologetically bold, every element - from colour shifts and metallic finishes to layered graphics and custom motifs - is crafted to capture attention and reflect the founder-driven, disruptive spirit at the heart of the brand. This is a world built for originality, designed to stand out, and unapologetically, unmistakably, SO TAPE.

“I loved how quickly Sarah understood the brief, succinctly communicated back the brief and delivered the assets in an efficient manner. As a very time poor business owner that meant a great amount. Sarah was communicative and contactable through a number of modes of communication and with all members of the team.

The brand redesign that Sarah did for us is all part of us representing ourselves in a way which reflects our nine years of The Tape Agency and how we have evolved. We now have fully formed branding to present ourselves in a professional and brand-relevant way.

Sarah is a really collaborative creator who has stayed connected to our business and offered support and guidance on how best to utilise our branding ongoing, which is hugely appreciated.”

MARY-KATE TREVASKIS
FOUNDER