Brand identity and packaging design for a disruptive functional mushroom brand. Inspired by Jimi Hendrix’s psychedelic era, the visual language brings expressive energy to a category dominated by muted wellness cues. The result is a confident, stand-out brand that balances credibility with creativity, designed to cut through the market while building trust with a new generation of consumers.

The identity we developed for Mama Shrooms is unapologetically vibrant, built to stand out in a category dominated by muted tones. The colour palette is rich, expressive, and flexible, while bold typography and graphic elements give the brand energy and personality across packaging, digital and experiential touchpoints. Iconography, patterns, and layered visuals create a system that feels alive - playful enough to appeal to younger audiences yet sophisticated enough to engage wellness-conscious adults. The design framework is scalable, allowing new products, ranges, and campaigns to integrate seamlessly while maintaining the brand’s recognisable voice. From hero blends to teen-focused formulations, e-commerce, social content, and events, every aspect of Mama Shrooms has been crafted to reflect a brand that’s fun, functional, and impossible to ignore.

“I have worked with Sarah for over 6 years and I honestly couldn’t recommend her highly enough. She is an absolute joy to work with and consistently nails the brief every single time. Most recently, Sarah supported me with the launch of my supplement brand - Mama Shrooms - and she completely exceeded all my expectations. From branding and website design to packaging and social media , she does it all and does it brilliantly. She has an incredible ability to take my (often chaotic) ideas and turn them into something clear, beautiful, and perfectly aligned with my vision.

As a fellow working mum and female founder, Sarah just gets it. Our working relationship feels intuitive, supportive, and genuinely collaborative. I also love how organised she is - she gives me “homework,” keeps our meetings focused and productive and helps me feel calm and confident throughout the whole process.

Sarah is not only hugely talented but also incredibly professional, reliable and kind.

I genuinely don’t know what I’d do without her.”

GEM OGSTON
FOUNDER