MAGS - Amplifying Women’s Voices Through Podcasting
MAGS is a female-founded podcast production agency that underwent a strategic repositioning to focus on amplifying women’s voices. In a saturated audio landscape, the brand needed to clearly niche down - celebrating female storytellers while positioning MAGS as the go-to agency for women-led podcasts, brands and top-tier talent. The aim was to build a confident, expressive identity that could cut through the noise while reflecting the personality, creativity and authority behind the agency’s work.

Our solution leaned into an illustration-led approach to create a brand world full of character and confidence. Retro-inspired colours form the foundation, brought to life with unexpected brights that add energy and warmth. A handwritten, characterful typeface and bespoke illustration style capture individuality, conversation and expression - mirroring the intimacy of podcasting itself. The result is a playful yet powerful identity that supports the repositioning, carving out a distinct niche and giving MAGS a visual voice that amplifies the stories it exists to tell.

“We really liked the focus on female founded brands, and are familiar with some of the other brands that Sarah had worked on in the past. It felt like each brand was given their own approach (rather than a cookie cutter design copy and pasted across them all).
Working with Sarah was incredibly easy and enjoyable. She's very talented and 'got it' straight away. We're very busy so didn't have loads of time to go back and forth but that didn't seem to matter - every conversation we had with Sarah was taken seriously and our feedback implemented.

Working with Essay Studio has given Mags Creative a new lease of life and really allowed us to display our values, culture and business to the outside world. We loved it!”

HANNAH RUSSELL
FOUNDER