BRANDING | ILLUSTRATION | WEBSITE
MAGS Creative
A female-founded podcast production agency, MAGS wanted a brand that celebrates women and stands out in a crowded market. The brief called for an illustration-led approach, so we leaned into retro-inspired colours with pops of unexpected brights, a characterful handwriting font and a unique illustration style capturing women’s voices.
The brand positions MAGS as the go-to agency for female podcasters, combining personality, playfulness, and confidence -helping the client carve out a niche while amplifying stories that deserve to be heard.
“We really liked the focus on female founded brands at Essay Studio, and are familiar with some of the other brands that Sarah had worked on in the past. It felt like each brand was given their own approach (rather than a cookie cutter design copy and pasted across them all).
Working with Sarah was incredibly easy and enjoyable. She's very talented and 'got it' straight away. We're very busy so didn't have loads of time to go back and forth but that didn't seem to matter - every conversation we had with Sarah was taken seriously and our feedback implemented.
Working with Essay Studio has given Mags Creative a new lease of life and really allowed us to display our values, culture and business to the outside world. We loved it!
— HANNAH RUSSELL ~ FOUNDER