BRANDING | PACKAGING | PRODUCT DESIGN
The Better Company
Founder-led branding and product design for a disruptive menstrual health brand. A clear, confident visual system across BetterCup, Better Pads and the Period Planner — built to challenge stigma and reshape an everyday category.
Illustrations by Kay Train
“Working with Essay Studio has helped my brand beyond measure. I truly think I actually wouldn't really have a brand if it wasn't for what Sarah created. She brought something to life that encapsulated everything I wanted and more. A huge part of my products sell-ability is its beautifully-packaged aesthetic and that is hugely down to Sarah.”
— RUTH MARSDEN ~ FOUNDER