The Little Worne Store - Handcrafted Heirlooms Made to Be Loved

The Little Worne Store is a mum-owned brand born by the sea in Hove, founded by London College of Fashion alum Britt. Each piece is hand embroidered in her home studio, stitched slowly and intentionally alongside family life. Rooted in craftsmanship and care, TLWS reimagines classic hand knits as modern heirlooms - name cardigans, blankets and Christmas stockings designed to be treasured, worn, displayed and passed down. TLWS products are celebrated for their originality, quality and emotional connection.

Our approach was to create a brand identity that felt soft and feminine while elevating the handmade nature of the product into something premium and enduring. Inspired by the personalised garments themselves, we developed a custom hand-written typeface, celebrating individuality and the beauty of imperfection. This was paired with a complementary logomark, designed to resemble a ball of yarn gently unravelling to form the initials TLWS - a subtle nod to process, patience and craft. The result is a calm, considered identity that honours slow making, storytelling and tradition, giving The Little Worne Store a timeless visual language worthy of the heirlooms it creates.

“Sarah was super efficient with communication and even kept deadlines for me to reply to changes which I loved and which kept everything on time.

It has elevated how the brand looks and feels - our new logo and graphics now really represent the company from the offset.”