Born from the creative world of influencer @goodmannersstyle, Good Manners is a founder-led accessories brand inspired by Charlotte’s signature dopamine dressing style. The aim was to translate her love of colour, styling, and self-expression into a brand that feels joyful, wearable and considered.

The identity is bold, colourful, and playful, designed to complement everyday outfits while making accessories the hero. Built around a strong founder story, the brand celebrates the power of a great headband or scrunchie to elevate a look - whether you’re a confident colour lover or just beginning to experiment.

A bold, dopamine-led colour palette was developed to complement the products while giving the brand a flexible, expressive visual range. Playful, characterful typography with a subtle retro edge reinforces the joyful, accessible tone.

A scrunchie-inspired icon was created as a distinctive brand asset — used as a standalone mark or integrated into the Good Manners logo — alongside an arched logo variation that echoes the shape of a headband.

Copywriting is fun, colloquial and nostalgic, communicating joy while building trust and authenticity. The result is a founder-led brand that clearly reflects Charlotte’s personal style, yet stands confidently as an independent, scalable accessories brand.