HOLO LILAC - Creative Market’s Colour of the Season

Written By Sarah Archard

Creative Market have announced that their “Colour of the Season” is HOLO LILAC (#C5D2FE) and I’m reeeally feeling it! There is something about the almost-neon lilac that balances the cool tones of winter with a hint of warmth for spring. It can be quite cool and edgey or soft and feminine but it also works well as a neutral with accents of kelly green, cobalt blue or magenta.

I like it so much, I even use something very similar as one of my own brand colours!

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I like it so much, I even use something very similar as one of my own brand colours! ·

 

It made me realise that I have used shades of lilac in quite a few different projects over the last few years and I think it’s that soft but cool vibe that makes it so appealing in so many situations.

When choosing a colour palette for your brand I will always consider:

  • 01. Your Brand Personality

  • 02. Your Competitor’s Brand Colours

  • 03. How Colour Evokes Emotion

  • 04. Contrast and Legibility

  • 05. Primary, Secondary and Accent Colours

  • 06. What Colours Would Appeal to Your Aspirational Client

  • 07. Your Brand’s Core Values

All of these factors play a role in choosing how to build up a palette of primary, secondary, accent and neutral colours.

HOLO LILAC and other lilac variants could play a role up-front-and-centre in your brand palette or as a soft neutral in the background with brighter bold or even neon accents, it really is an all-rounder!

Thanks Creative Market for the inspiration!

Sarah Archard
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